Digital menu with QR for restaurants: what it should have
Updated:
The QR on the table matters least. What matters is the page it leads to: if it is a heavy, hard-to-read PDF, the customer leaves; if it is a clear, always up-to-date public page, the menu works for you.
The menu is a public page, not a PDF
A well-made digital menu lives on its own page with its own link. The customer opens it on their phone after scanning the QR, and you can share the same link on WhatsApp, Instagram or your website.
What it should include
The minimum to be useful and compliant.
- Clear categories, dishes with photo and price
- The 14 mandatory allergens marked per dish
- Menu by schedule: lunch and dinner, automatic
- Instant changes: remove a sold-out dish or fix a price
- Multiple languages if you receive tourists
Dynamic or static QR
A static QR leads to a fixed address and, if the menu changes, you would have to reprint. With a dynamic QR the printed code never changes and you change the destination whenever you want. For a menu that gets updated, dynamic is the logical choice.
Where to put it
On the table, at the entrance and in the window. The sooner the customer sees it, the sooner they decide.
Measure to improve
Knowing how many scans you get and at what times tells you when the menu is consulted most and whether people use it.
Common mistakes
- A PDF that is slow to load or hard to read on mobile
- Forgetting allergens
- A static QR that forces reprinting
- Not updating the menu when dishes change
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